Case Studies

Abilene Zoo: On the Cusp of a Growth Spurt

Abilene Zoo: On the Cusp of a Growth Spurt

Abilene Zoo in Texas is the only zoo in its region. It experiences incredible market penetration, but is still a small, municipal parks department zoo—20 acres and 250k visitors. With potential land to grow and new adjacent attractions opening soon, the zoo is poised to grow into a large facility.

Frank Buck Zoo: Building Repeatability

Frank Buck Zoo: Building Repeatability

Frank Buck Zoo is a small zoo in a small town. Although today the zoo is experiencing a massive market penetration, the zoo’s lack of identity and differentiation means future success is dependent on creating strong repeatable experiences for it’s local / regional resident visitors.

Caldwell Zoo: A Timeless Ballad

Caldwell Zoo: A Timeless Ballad

The Caldwell Zoo in Tyler, Texas is a large ‘small’ zoo located in a small town. Drawing 250,000 in annual attendance from a drive time of about 1.5 hours, the family zoo is a great example of the best of small zoos—lovingly and thoughtfully designed using a blend of modern, innovative zoo design techniques with clean, timeless designs and light touches of theming set in a lush landscape with water features. A timeless, beautiful zoo borne from love—and a desire to be a community asset.

Austin Zoo: Keeping it Weird-ly Underperforming

Austin Zoo: Keeping it Weird-ly Underperforming

The 20-acre private zoo tucked into the hillside on the outskirts of growing Austin, Texas metro has plenty of challenges to tackle, but the beauty of the site and its proximity to Austin (and being the only zoo within an easy drive of the city) means the Zoo has almost unlimited untapped potential to become very successful—and a “weird” little gemstone to the community.