Africa

Hattiesburg Zoo: The Littlest Big Zoo

Hattiesburg Zoo: The Littlest Big Zoo

Hattiesburg Zoo in Hattiesburg, Mississippi—home to Ole Miss—is a small zoo (12 acres) in a small town (50,000). Yet, despite the ‘small’ challenges, Hattiesburg Zoo delivers on a level of guest immersion that would be expected from much larger facilities. Highlights include the steampunk education center, splash play area at the core of the zoo, themed Africa and overnight camp, Australia, and children’s play area. However, despite the well-thought out place-making and storytelling, the zoo is missing one core element—the heart and soul.

Frank Buck Zoo: Building Repeatability

Frank Buck Zoo: Building Repeatability

Frank Buck Zoo is a small zoo in a small town. Although today the zoo is experiencing a massive market penetration, the zoo’s lack of identity and differentiation means future success is dependent on creating strong repeatable experiences for it’s local / regional resident visitors.

Caldwell Zoo: A Timeless Ballad

Caldwell Zoo: A Timeless Ballad

The Caldwell Zoo in Tyler, Texas is a large ‘small’ zoo located in a small town. Drawing 250,000 in annual attendance from a drive time of about 1.5 hours, the family zoo is a great example of the best of small zoos—lovingly and thoughtfully designed using a blend of modern, innovative zoo design techniques with clean, timeless designs and light touches of theming set in a lush landscape with water features. A timeless, beautiful zoo borne from love—and a desire to be a community asset.